Fascinated by history and stories
Abbey Road
Classic and elegant, yet timeless elegance. Liberty Fabrics features delicate floral patterns and nature motifs. It continues to fascinate women all over the world. Here, we will look at its history and background and explain why it is so popular now.
■ What is Liberty?
A long-established brand founded in London in 1875.
It all started with a small store opened by founder Arthur Liberty.
Influenced by the Arts and Crafts movement and Art Nouveau,
The "Liberty Style" quickly spread throughout Europe.
■ The appeal of Liberty Fabrics
Their signature product, Tana Lawn, is an extra-long staple cotton that is as smooth as silk and has excellent color.
There are over 50,000 designs with a wide variety of motifs, including nature, literature, and architecture.
Its timeless beauty is why it is loved by generations.
■ Why is it popular again now?
Not just a classic
"Artistic fashion that allows you to express your individuality"
It's being reevaluated.
■ Affinity with the handmade boom
More and more people are choosing Liberty Fabrics as their "one-of-a-kind" piece.
It is popular as a fabric with a special feel.
■ Elegance for all generations
From children to seniors,
The unique appeal of this design is that it is suitable for all ages and occasions.
■ The story behind the design
・Betsy: A popular floral pattern from the 1930s
・Felicite: A soft floral design by the same designer as Betsy
Abbey Road: unisex pattern reconstructed from the 1970s archives
Each pattern is loved as "art that tells a story."
■ Summary: Liberty prints are "art that brightens up your everyday life"
The balance of classic and innovative, everyday and artistic, is what attracts so many people.
Fashion that expresses your story through what you wear.
That's Liberty print.
Why not try adding a Liberty print flower to your everyday life?