What is Liberty Brand Fabrics? History and story

— Fascinated by history and stories —

Abbey Road

Classic and elegant, yet timeless elegance.

Many people have probably heard of the name "Liberty Print." Liberty Fabrics, known for its delicate floral and nature-inspired small patterns, continues to fascinate women around the world.

Here, we will explore the reasons for Liberty Fabrics' current popularity by unraveling its history and background, and find out why it continues to be so beloved.

First of all, what is Liberty?

Liberty is a long-established brand founded in London in 1875. Its founder was Arthur Lasenby Liberty, who opened a small shop on Regent Street in London selling decorative items and textiles from Asia. This was the beginning of the current "Liberty."

Influenced by the Arts and Crafts and Art Nouveau movements, the design quickly became popular and influenced all of Europe as the "Liberty Style."

What is the appeal of Liberty Fabrics?

Liberty Fabrics, synonymous with the brand, are fabrics featuring delicate and intricate patterns printed on high-density cotton. Their Tana Lawn™, a silky-smooth extra-long staple cotton fabric, is known for its soft feel and beautiful color. The print designs, which are said to number more than 50,000, feature motifs of plants, nature, classic literature, fairy tales, and historical architecture. Each design has a timeless universality, which is why they are loved by generations.

The recent popularity of Liberty prints is due to the fact that they are no longer simply considered "classical" but are being reevaluated as "artistic fashion that allows you to express your individuality."

A perfect fit with the craft and handmade boom

With the growing popularity of sewing machines and handmade items, more and more people are choosing Liberty Fabrics to sew a special piece for themselves.

Elegance that is popular with all generations

"It looks great on children's clothes, adult blouses, and senior dresses."

This timeless design that is suitable for all ages and occasions is an appeal that other brands do not have.

Liberty Fabrics' designs are "stories"

Each Liberty design tells a story.

For example, "Betsy" is a floral pattern that was created in the 1930s and remains popular.

"Felicite" is a rounded, plump floral pattern designed by the same designer as Betsy.

"Abbey Road" is a unisex pattern inspired by Liberty archive designs from the 1970s, and is a modern series that is popular with men as well.

These are not just fabrics, but a sense of "wearing art and stories."

Summary: Liberty print is "art that brightens up your everyday life"

The reason why Liberty prints remain so beloved today is because of their beautiful balance of delicacy and boldness, classicism and innovation, and everyday life and art. Wearing them as fashion doesn't just dress you up, it also becomes a way to express your own story. That is the greatest appeal of Liberty prints. Why not let a Liberty print flower bloom in your everyday outfit?