Fascinated by history and stories

Classic and lovely, yet timeless in its elegance, Liberty Fabrics, with its delicate floral patterns and nature motifs, continues to fascinate women around the world. Here, we will explore its history and background to unravel why it is so popular today.
■ What is Liberty?
This long-established brand was founded in London in 1875. It began as a small shop opened by founder Arthur Liberty. Influenced by the Arts and Crafts movement and Art Nouveau, the "Liberty style" quickly spread throughout Europe.
This long-established brand was founded in London in 1875. It began as a small shop opened by founder Arthur Liberty. Influenced by the Arts and Crafts movement and Art Nouveau, the "Liberty style" quickly spread throughout Europe.
■ The appeal of Liberty Fabrics <br>The signature product, Tana Lawn, is an extra-long staple cotton with silky smoothness and vibrant color. There are over 50,000 designs with a wide variety of motifs, including nature, literature, and architecture. Their timeless beauty is the reason they are loved by generations.
■ Why is it popular again now?
It is no longer just a classic style, but is being reevaluated as "artistic fashion that allows you to express your individuality."
It is no longer just a classic style, but is being reevaluated as "artistic fashion that allows you to express your individuality."
■ Affinity with the handmade boom More and more people are choosing Liberty Fabrics as "something just for me." It is popular as a fabric with a special feel.
■ Elegance for all generations <br>The design is suitable for all ages and occasions, from children to seniors, and has a unique appeal.
■ Stories told in the designs・Betsy: A popular floral pattern from the 1930s・Felicite: A soft floral pattern by the same designer as Betsy・Abbey Road: A unisex pattern reconstructed from the archives of the 1970sEach pattern is loved as "art that tells a story."
■ Summary: Liberty prints are "art that brightens up your everyday life"
The balance of classic and innovative, everyday and artistic, is what attracts so many people. Liberty print is fashion that expresses your own story when you wear it. Why not let a Liberty print flower bloom in your everyday life?
The balance of classic and innovative, everyday and artistic, is what attracts so many people. Liberty print is fashion that expresses your own story when you wear it. Why not let a Liberty print flower bloom in your everyday life?